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NEW: Automotive – Aftermarket
Gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc.
2Automotive – Vehicles
Cars, trucks, motorcycles, vans. Both brand and model advertising.
3Beauty & Fragrance
Includes cosmetics, fragrances, hair products, nail products, skincare treatments, salons, etc.
4Beverages – Alcohol
Beer, champagne, liquor, wine, hard seltzers, wine coolers, etc.
5Beverages - Non-Alcohol
Diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc. (For energy drinks, please see Health, Fitness & Wellness in the industry category)
6Delivery Services
Couriers, package/freight shipping, food & drink delivery, grocery delivery, flower/gift delivery, overnight delivery, package tracking, international service, etc.
7Education & Training
Includes all educational organizations and institutions, training programs, job/career sites, etc.
8Electronics
TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, smart home devices, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be aimed at consumers or businesses.
9Entertainment & Sports
Includes all forms of entertainment, including movies, TV shows, podcasts, books, music, comics, games, toys, entertainment apps, etc. Sporting events such as the Super Bowl, sports teams, etc. (See Gaming & E-Sports category for video games.)
10NEW: Fashion & Accessories
Includes all apparel, accessories, jewelry, styling services, clothing rentals, etc
11Finance
Financial products and services including : overall corporate/brand image and capabilities of a financial institution or specific products or services including credit/debit cards, reward/loyalty cards, financial planning, mobile payment services, retirement funds, investment, home banking, loans, mortgage, mutual funds, etc.
12NEW: Food
Fresh, packaged, and frozen foods. (For snacks & desserts, see the Snacks & Desserts category.)
13Gaming & E-Sports
All forms of e-sports and single and multi-player video games, including virtual reality, arcade, console, mobile, online and computer games.
14Government & Public Service
Municipal or state economic development, lotteries, utilities, civil, diplomatic, or armed forces, parks, libraries, public services, etc. Includes political messages and recruitment efforts.
15NEW: Health & Wellness - Health, Fitness & Wellness
Unregulated products/services focused on consumer health and/or promoting a healthy lifestyle. Includes digital health products, fitness trackers, health/fitness apps, exercise equipment, nutraceuticals, vitamins, energy bars and drinks, etc.; fitness studios; weight loss and fitness programs, training camps and facilities, etc.
16NEW: Health & Wellness - Healthcare Services
Efforts developed for hospitals, HMOs, health insurance companies, referral services, dental and medical care services, pharmacies, or chronic care facilities. Efforts may be targeted to healthcare professionals, patients, and/or consumers.
17NEW: Health & Wellness – OTC
Efforts for products that are sold without a prescription that address specific health conditions. Efforts may be targeted to healthcare professionals, patients and/or consumers. Only products that address a specific health condition should enter this category – there are separate categories for Beauty & Fragrance, Health, Fitness & Wellness, and Personal Care efforts.
18NEW: Home Furnishings & Appliances
Kitchen and laundry appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, wallpaper.
19Household Supplies
Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, lawn care, etc.
20NEW: Insurance
Marketing promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, life, travel, business, etc.), except for health insurance service providers. (Health insurance companies, see Healthcare Services.)
21Internet & Telecom
Mobile network providers, high speed internet access services, online services, bundled communications (internet, telephone and TV), etc.
22NEW: Leisure & Recreation
Products and services aimed at hobbies, leisure, and recreation, including, but not limited to : dating services/apps, wedding planning platforms, personal development/improvement programs/apps genetics/ancestry testing services, sporting and camping goods/services, etc.
23Media & Entertainment Companies
TV stations/networks, websites (entertainment, lifestyle, news, trade, etc.), magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc.
24New Product or Service - Introduction
Efforts used to introduce a new product or service that is not a line extension. Brand new products or new products in a new category are required to enter this category instead of their industry category. Address the category situation and how your product/service was new and the situation you faced as a result of it being new. For example, what specifically was new? Why did the newness matter?
25NEW: New Product or Service - Line Extension
Efforts used to support a variation of an existing product that shares the same brand name and is in the same category as the existing product and shares the same characteristics as the parent but offers new benefit (flavor, size, package, type, etc.). New extensions can either enter this category OR an industry category. Address the category situation and how your product/service was new and the situation you faced as a result of it being new. For example, what specifically was new? Why did the newness matter? (For Commerce & Shopper efforts, enter the Commerce & Shopper : New Product or Service Introduction category)
26Personal Care
Soap, oral care, face & body lotions and cleansers, basic eye and ear-care products (e.g. cotton swabs, eye drops, etc.), deodorants, feminine hygiene products, razors, shaving cream, etc. (for items focusing on beauty, see Beauty & Fragrance category.)
27NEW: Pet Care
Animal care products and services of all types, including food, toys, veterinary and boarding services, training, breeders.
28Real Estate
Real estate websites, brokers, homes, condos, rentals, malls, etc. Both commercial & residential real estate.
29Restaurants
Quick service, casual dining, mid-scale, fine dining, tablecloth, and any other restaurants.
30Retail
All retail companies (online and/or brick and mortar) with general or specific merchandise such as department stores; clothing, shoes or jewelry stores; grocery stores; home and garden stores; movie/bookstores; discount/bulk retailers; pet care; toy stores; specialty stores; convenience stores; etc.
31Snacks & Desserts
Ice cream, candy, chips, cookies, bakery items, nut, fruit and vegetable snacks, popcorn, etc.
32Software
Software, groupware, operating systems, SaaS/IaaS, and Cloud based services, software/apps stored locally on a computer/tablet/mobile device, etc.
33NEW: Transportation
All transportation methods : air, train, bus, taxi, rideshare services, subway systems, bike shares, scooter shares, car rentals, ferries, etc.
34Travel & Tourism
Cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc.