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Past Winners
Library of award-winning cases
ideas that work.
Past Winners
Library of award-winning cases
ideas that work.
Past Winners
Library of award-winning cases
ideas that work.
2023 Winners
2023 Winners
2023 Winners
2022 Winners
2022 Winners
2022 Winners
2020-2021 Winners
2020-2021 Winners
2020-2021 Winners
2019 Winners
2019 Winners
2019 Winners
2018 Winners
2018 Winners
2018 Winners
2017 Winners
2017 Winners
2017 Winners
2016 Winners
2016 Winners
2016 Winners
2015 Winners
2015 Winners
2015 Winners
2014 Winners
2014 Winners
2014 Winners
2013 Winners
2013 Winners
2013 Winners
2012 Winners
2012 Winners
2012 Winners
Agency of The Year: FISHERMEN INTEGRATED
Brand of The Year: GRAB
Agency of The Year: FISHERMEN INTEGRATED
Brand of The Year: GRAB
Gold Winners
1 FROM UNLIMITED TO UNBEATABLE
Brand Content & Entertainment - Products
Brand Content & Entertainment - Products
U Mobile Sdn Bhd
BPN, TBWA Kuala Lumpur Sdn Bhd
Mojo Films Sdn Bhd
2 #SisBoleh
Engaged Community - Services
Engaged Community - Services
Grab
Grab Creative Studio
Think Tank (Malaysia)
3 McDonald's Social-Led Recruitment Campaign; This Time It's Personnel
Restaurants
Restaurants
McDonald's (Malaysia)
IDOTYOU
Pishang Creative, Yes Studios
Silver Winners
1 Sprite Stay Cool Je - Tackling Heat in Gaming
Beverages - Non-Alcohol
Beverages - Non-Alcohol
The Coca Cola Company (Malaysia)
Ogilvy, WPP Marketing Communications (M) Sdn Bhd
Essencemediacom Malaysia
2 Maggi Cukup Rasa; Wanita Cukup Berani
Brand Content & Entertainment - Products
Brand Content & Entertainment - Products
Nestle Products Sdn Bhd
Mindshare Group Malaysia
Publicis Malaysia Sdn. Bhd.
3 Businesses Grow with Time
Business-to-Business - Products
Business-to-Business - Products
TIME dotCom
Borderless
4 McDonald's Social-Led Recruitment Campaign; This Time It's Personnel
Corporate Reputation
Corporate Reputation
McDonald's (Malaysia)
IDOTYOU
Pishang Creative, Yes Studios
5 Gaviscon: Winning untapped segments who are unaware about heartburn
Health & Wellness - OTC
Health & Wellness - OTC
Reckitt Benckiser (Malaysia) Sdn. Bhd.
Fishermen Integrated
Publicis Media (Malaysia)
6 Time Kabel Besar Gives Malaysians' Internet A Well-Deserved Promotion
Internet & Telecom
Internet & Telecom
TIME dotCom
Fishermen Integrated
Entropia (Part of Accenture Song)
7 Attack On A Titan: Using Data To Hijack Goliath's 2Gbps Launch
Internet & Telecom
Internet & Telecom
TIME dotCom
PHD Malaysia, Fishermen Integrated
8 McDonald's Social-Led Recruitment Campaign; This Time It's Personnel.
Media Idea
Media Idea
McDonald's (Malaysia)
IDOTYOU
Pishang Creative, Yes Studios
9 #BikinSampaiJadi Caraku - Immortalising state pride, fueling passions
Media Innovation - Emerging & New Channels
Media Innovation - Emerging & New Channels
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
10 Going from Mengapa to Mantap Bersama Grab
Social Media - Servicess
Social Media - Services
Grab
GrowthOps Asia
11 The Huatever Saga
Sustained Success - Services
Sustained Success - Services
Grab
Fishermen Integrated
Bronze Winners
1 Rise Up Dengan Rasa Mantap - Cutting Through Gaming "Hype" With A True Act Fan Love
Beverages - Non-Alcohol
Beverages - Non-Alcohol
Nestle (Malaysia), Moonton Games
Vivaki
OPENMIND Malaysia
2 Gawai & Kaamatan Amplified - Winning East Malaysian hearts by celebrating the East Malaysian way
Brand Content & Entertainment - Services
Brand Content & Entertainment - Services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
3 Rise Up Dengan Rasa Mantap - Cutting Through Gaming "Hype" With A True Act Fan Love
Brand Integration & Entertainment Partnerships
Brand Integration & Entertainment Partnerships
Nestle (Malaysia), Moonton Games
Vivaki
OPENMIND Malaysia
4 Winning Back The Hearts Of The Youth With A "Blackpink" Pizza
Current Events
Current Events
Pizza Hut Malaysia
Mediabrands Content Studio, Carat Media Services (Malaysia) Sdn. Bhd.
5 Attack On A Titan: Using Data To Hijack Goliath's 2Gbps Launch
Data-Driven [Media]
Data-Driven [Media]
TIME dotCom
PHD Malaysia, Fishermen Integrated
6 Wonda At Every Corner - #WondaBolaCorner
Engaged Community - Products
Engaged Community - Products
Etika Sdn Bhd
Fishermen Integrated
Entropia (Part of Accenture Song)
7 Real People, Real Stories - How a New Serum built Fandom
Engaged Community - Products
Engaged Community - Products
Loreal
Vivaki
Publicis Media (Malaysia)
8 Going from Mengapa to Mantap Bersama Grab
Engaged Community - Services
Engaged Community - Services
Grab
GrowthOps Asia
9 COLGATE #SmileStrong
Influencers Marketing
Influencers Marketing
Colgate-Palmolive (M) Sdn Bhd
Ogilvy Malaysia
Wavemaker (Malaysia), WPP@CP
10 Showcasing Pizza Hut's Value By Pulling The Greatest Pizza Heist
Influencers Marketing
Influencers Marketing
Pizza Hut Malaysia
Mediabrands Content Studio, Carat Media Services (Malaysia) Sdn. Bhd.
11 Businesses Grow with Time
Internet & Telecom
Internet & Telecom
TIME dotCom
Borderless
12 #MacamYesMaybeNot
Social Good - Brands
Social Good - Brands
Malayan Banking Berhad
VMLY&R Malaysia
Graph Studio Sdn Bhd
Finalist
1 Welcome To My World
Brand Content & Entertainment - Services
Brand Content & Entertainment - Services
Resorts World Genting
FCB SHOUT
2 Light Up Possibilities - Illuminating Indian SMEs through digital acceleration
Brand Integration & Entertainment Partnerships
Brand Integration & Entertainment Partnerships
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Astro Media Solutions
3 #MacamYesMaybeNot
Current Events
Current Events
Malayan Banking Berhad
VMLY&R Malaysia
Graph Studio Sdn Bhd
4 Special Olympics World Games - Unlocking Inclusivity
Current Events
Current Events
U Mobile Sdn Bhd
BPN
Mojo Films Sdn Bhd, Special Olympics Malaysia, Accenture Song Malaysia
5 Serasi Gone in 60 minutes
Data-Driven [Media]
Data-Driven [Media]
Sime Darby Property
Mindshare Group Malaysia
M&C Saatchi Malaysia
6 Exposing Lies with The Honest Milk
David vs. Goliath
David vs. Goliath
Farm Fresh Berhad
Accenture Song malaysia
Trapper Media Group Malaysia, Trio Hauz, Go Communications, Aiken Digital
7 Exposing Lies with The Honest Milk
Influencers Marketing
Influencers Marketing
Farm Fresh Berhad
Accenture Song Malaysia
Trapper Media Group Malaysia, Trio Hauz, Go Communications, Aiken Digital
8 Welcome To My World
Influencers Marketing
Influencers Marketing
Resorts World Genting
FCB SHOUT
9 Time 2Gbps Kabel Besar: Your Shortcut To Success
Internet & Telecom
Internet & Telecom
TIME dotCom
Fishermen Integrated
Entropia (Part of Accenture Song)
10 Unwind
Marketing Disruptors - Products
Marketing Disruptors - Products
Heineken Malaysia Berhad
VMLY&R Malaysia
COMMAS PR, Future Sound Asia
11 Putting Personalisation at Driver's Seat to Drive Conversions
Performance Marketing
Performance Marketing
myTukar
myTukar
12 A Powerful Performance: Leveraging Precision to Disrupt Goliath's 2Gbps Launch
Performance Marketing
Performance Marketing
TIME dotCom
PHD Malaysia, Fishermen Integrated
13 COLGATE #SmileStrong
Personal Care
Personal Care
Colgate-Palmolive (M) Sdn Bhd
Ogilvy Malaysia
Wavemaker (Malaysia), WPP@CP
14 #SisBoleh
Positive Change: Social Good - Diversity, Equity & Inclusion
Positive Change: Social Good - Diversity, Equity & Inclusion
Grab
Grab Creative Studio
Think Tank (Malaysia)
15 Aiken Prebiotic CNY "Shui Run Run"
Seasonal Marketing - Products
Seasonal Marketing - Products
Wipro Unza (M) Sdn Bhd
Mediabrands Content Studio, PHD MEDIA
16 Light Up Possibilities: Illuminating Indian SMEs through digital acceleration
Seasonal Marketing - Services
Seasonal Marketing - Services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Astro Media Solutions
17 A Celeb-fueled Ridiculous Mix
Snacks & Desserts
Snacks & Desserts
Mamee Double Decker Sdn Bhd
Accenture Song malaysia
CJ ENM
Agency of The Year: LEO BURNETT MALAYSIA
Brand of The Year: GRAB
Agency of The Year: LEO BURNETT MALAYSIA
Brand of The Year: GRAB
Gold Winners
1 Nando's Juiciest Secret
Business/Product/Service Innovation
Business/Product/Service Innovation
Nando's Malaysia
Fishermen Integrated
Ampersand Advisory
2 Balas Budi Dengan 4G: Harnessing The Power Of Filial Piety
Internet services, telco products & services
Internet services, telco products & services
Leo Burnett Malaysia
Silver Winners
1 TIME partners ASTRO to Take CTRL with Family-Friendly Entertainment
Brand Integration & Entertainment Partnerships
Brand Integration & Entertainment Partnerships
TIME dotCom
Astro Media Solutions
Graph Studio Sdn Bhd
Measat Broadcast Network Systems Sdn Bhd
2 The Sweet Goodbye
Brand Integration & Entertainment Partnerships
Brand Integration & Entertainment Partnerships
Unilever (Malaysia) Holdings Sdn. Bhd.
Netflix Pte. Ltd.
Accenture Song malaysia
VoxEureka
Mindshare
Omniteam Sdn.Bhd.
3 Grab Lejen: Gig workers as Unlikely Superheroes
Branded Content & Entertainment
Branded Content & Entertainment
Grab
4 #NikmatRayaBersama: The First Shoppable Raya Ad Dedicated To Small Businesses
Current Events
Current Events
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
5 Connecting the dots with Kabel Besar
Data-Driven
Data-Driven
TIME dotCom
Accenture Song malaysia
6 The 1st Predictive Homebuyer Hunting Machine
Data-Driven
Data-Driven
Sime Darby Property
Mindshare
Initiative Malaysia, APD Digital Services, Kingdom Digital Solution
7 Millions of Firsts, Millions of Personalised Social Impact reports
Data-Driven
Data-Driven
Grab
8 Wanita Cukup Berani
Engaged Community
Engaged Community
MAGGI
Publicis Communications
Zenith
Google (Malaysia)
Perspectives PR
9 KERETA OPINION LEADER
Influencers
Influencers
CARSOME Sdn Bhd
VMLY&R Commerce (Malaysia)
Wavemaker (Malaysia)
Grim Film Sdn Bhd
10 TIME Disrupts A Sea Of Sameness With Kabel Besar
Internet services, telco products & services
Internet services, telco products & services
TIME dotCom
Fishermen Integrated
Entropia (Part of Accenture Song)
11 Nudging Silent Sufferers with their "Favourite" Triggers
Personal Care
Personal Care
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia)
Leo Burnett
11 #NikmatRayaBersama: The First Shoppable Raya Ad Dedicated To Small Businesses
Positive Change: Social Good - Brands
Positive Change: Social Good - Brands
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Shopee Mobile Malaysia Sdn. Bhd.
Bronze Winners
1 100+ Cities Instant Gifting: turning procrastination into a new business
Brand Experience
Brand Experience
Grab
Grim Film Sdn Bhd
2 KERETA OPINION LEADER
Brand Integration & Entertainment Partnerships
Brand Integration & Entertainment Partnerships
CARSOME Sdn Bhd
VMLY&R Commerce (Malaysia)
Wavemaker (Malaysia)
Grim Film Sdn Bhd
3 Revolutionising OKU buskers' livelihoods: From few viewers to millions
Brand Integration & Entertainment Partnerships
Brand Integration & Entertainment Partnerships
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Persatuan OKU Sentral
4 TIME and ASTRO Take CTRL With Family-Friendly Entertainment
Branded Content & Entertainment
Branded Content & Entertainment
TIME dotCom
Astro Media Solutions
Graph Studio Sdn Bhd
Measat Broadcast Network Systems Sdn Bhd
5 Bake from the Heart
Business/Product/Service Innovation
Business/Product/Service Innovation
Cadbury Confectionery Sales (M) Sdn Bhd
Ogilvy Malaysia
Publicis Groupe - Spark Foundry
Cowan Vietnam Co., Ltd.
Ad Target Sdn. Bhd.
Reserve Tank
6 Millions of Firsts, Millions of Personalised Social Impact reports
Corporate Reputation
Corporate Reputation
Grab
7 100+ Cities Instant Gifting: turning procrastination into a new business
Customer Experience
Customer Experience
Grab
Grim Film Sdn Bhd
8 Delivering much-needed post-vaccination care to an anxious nation
Data-Driven
Data-Driven
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia)
Leo Burnett
9 TIME Disrupts A Sea Of Sameness With Kabel Besar
David vs. Goliath
David vs. Goliath
TIME dotCom
Fishermen Integrated
Entropia (Part of Accenture Song)
10 Malaysia's Greatest Makan Hits: 400+ local legends
Influencers
Influencers
Grab
Graph Studio Sdn Bhd
11 Turning a Giveaway Into a Gateway for B40 to Always Be Ahead
Internet services, telco products & services
Internet services, telco products & services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
12 TIME stamped its territory with the strongest connection!
Media Innovation - Media Planning & Innovation
Media Innovation - Media Planning & Innovation
TIME dotCom
Accenture Song malaysia
Fishermen Integrated
13 Nando's Juiciest Secret
Small Budget
Small Budget
Nando's Malaysia
Fishermen Integrated
Ampersand Advisory
14 Making Grab The Everyday, Everything App With The HUATever Saga!
Sustained Success
Sustained Success
Grab
Fishermen Integrated
Finalist
1 Wanita Cukup Berani
Brand Experience
Brand Experience
MAGGI
Publicis Communications
Zenith
Google (Malaysia)
Perspectives PR
2 100+ Cities Instant Gifting: turning procrastination into a new business
Business/Product/Service Innovation
Business/Product/Service Innovation
Grab
Grim Film Sdn Bhd
3 Project Open
Business-to-Business
Business-to-Business
RHB Banking Group
FCB SHOUT
4 Grab: Don't Forget your Other Mother
Current Events
Current Events
Grab
5 Turning Data Into Personalised Offers for 6 Million Hotlink Users
Data-Driven
Data-Driven
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
6 Zip through the Boring
Data-Driven
Data-Driven
Cadbury Confectionery Sales (M) Sdn Bhd
Ogilvy Malaysia
Publicis Groupe (Spark Foundry)
7 See the Kebaikan (Goodness) Behind Every Order
Delivery Services
Delivery Services
Grab
Fishermen Integrated
8 Grab helps you Prepare for HUATever this CNY!
E-Commerce
E-Commerce
Grab
Fishermen Integrated
9 Delivering much-needed post-vaccination care to an anxious nation
E-Commerce
E-Commerce
GSK Consumer Healthcare Malaysia
Publicis Media (Malaysia)
Leo Burnett
10 Grab Durian: lovers vs haters
Engaged Community
Engaged Community
Grab
11 When Precision Meets Planning
Performance Marketing
Performance Marketing
TIME dotCom
Accenture Song malaysia
Fishermen Integrated
12 The 1st Predictive Homebuyer Hunting Machine
Performance Marketing
Performance Marketing
Sime Darby Property
Mindshare
M&C Saatchi Malaysia
13 Millions of Firsts, Millions of Personalised Social Impact reports
Positive Change: Social Good - Brands
Positive Change: Social Good - Brands
Grab
14 The Homebuyer Hunt
Real Estate
Real Estate
Sime Darby Property
Mindshare
M&C Saatchi Malaysia
15 Millions of Firsts, Millions of Personalised Social Impact reports
Software & Apps
Software & Apps
Grab
Agency of The Year: LEO BURNETT MALAYSIA
Brand of The Year: GRAB
Agency of The Year: LEO BURNETT MALAYSIA
Brand of The Year: GRAB
Gold Winners
1 MEKDI, EVERY MALAYSIAN'S MCDONALD'S
Engaged Community
Engaged Community
Gerbang Alaf Restaurants Sdn Bhd
Leo Burnett Malaysia
OMD Malaysia
2 KEPCI KITCHEN
Restaurants
Restaurants
QSR Stores Sdn Bhd
Reprise, Universal McCann
2 GrabFood Delivery Doodles
Topical Marketing (Current Events)
Topical Marketing (Current Events)
Grab
Silver Winners
1 MEKDI, EVERY MALAYSIAN'S MCDONALD'S
Brand Experience
Brand Experience
Gerbang Alaf Restaurants Sdn Bhd
Leo Burnett Malaysia
OMD Malaysia
2 GrabForGood: Break The Silence
Engaged Community
Engaged Community
Grab
ensemble worldwide
3 The Secret to Maxis Gaming
Engaged Community
Engaged Community
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
4 Ensure Strength Chair-lenge
Healthcare Products & Services
Healthcare Products & Services
Abbott Laboratories
Dentsu-LHS
Vizeum Media Services, Consider iProspect
5 Amy Search, Grab Ada
Influencers
Influencers
Grab
Fishermen Integrated
6 MAXISONE SHARE: THE NEW #COUPLEGOALS
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Initiative Malaysia, APD Digital Services, Kingdom Digital Solution
7 KEPCI KITCHEN
Marketing Disruptors
Marketing Disruptors
QSR Stores Sdn Bhd
Reprise, Universal McCann
8 SEEING NUMBERS
Media Idea
Media Idea
Magnum 4D Berhad
Geometry Malaysia
Creme Digital
9 GrabForGood: Break The Silence
Positive Change: Social Good - Brands
Positive Change: Social Good - Brands
Grab
ensemble worldwide
10 BFM - Bersatu For Makan
Small Budget
Small Budget
BFM 89.9
Fishermen Integrated
Thirty Grid Protection, Rantou Golin
11 KEPCI KITCHEN
Topical Marketing (Current Events)
Topical Marketing (Current Events)
QSR Stores Sdn Bhd
Reprise, Universal McCann
Bronze Winners
1 Adopt A Keg
Beverages/Alcoholic
Beverages/Alcoholic
Carlsberg Malaysia
Grey Worldwide Sdn Bhd
The Techy Hub Sdn Bhd
2 THE MOST UNFORGETTABLE CHINESE NEW YEAR
Brand Experience
Brand Experience
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious
3 Lazada: All Sellers Are Welcome
Business-to-Business
Business-to-Business
Lazada (E-Cart Services Sdn Bhd)
TBWA \ Kuala Lumpur
4 Enterprise-level Ad-Tech for the Smallest of Small Businesses
Business-to-Business
Business-to-Business
Grab
Kingdom Digital Solutions
5 HIJACKING THE HYPE
Electronics
Electronics
Samsung Malaysia Electronics (SME) Sdn Bhd
Leo Burnett Malaysia
Starcom Mediavest Group
6 #KITASAPOTKITA BUSINESS EDITION
Engaged Community
Engaged Community
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
7 Know Your V
Personal Care
Personal Care
Vinda Group SEA
Havas Immerse
Vertex Blue Sdn Bhd
8 Grab Personalised Social Impact Reports
Positive Change: Social Good - Brands
Positive Change: Social Good - Brands
Grab
9 Only Men Can
Positive Change: Social Good - Non-Profit
Positive Change: Social Good - Non-Profit
Universiti Malaya
Invictus Blue Sdn Bhd
Directors Think Tank
10 MEKDI, EVERY MALAYSIAN'S MCDONALD'S
Restaurants
Restaurants
Gerbang Alaf Restaurants Sdn Bhd
Leo Burnett Malaysia
OMD Malaysia
11 SEEING NUMBERS
Retail
Retail
Magnum 4D Berhad
Geometry Malaysia
Creme Digital
12 GrabFood Delivery Doodles
Small Budget
Small Budget
Grab
13 MEKDI, EVERY MALAYSIAN'S MCDONALD'S
Small Budget
Small Budget
Gerbang Alaf Restaurants Sdn Bhd
Leo Burnett Malaysia
OMD Malaysia
14 Bringing the Lion Home
Snacks & Desserts
Snacks & Desserts
Golden Scoop Sdn Bhd
TBWA \ Kuala Lumpur
Adticles
15 GrabFood Never Miss A Meal
Software & Apps
Software & Apps
Grab
16 BFM - Bersatu For Makan
Topical Marketing (Current Events)
Topical Marketing (Current Events)
BFM 89.9
Fishermen Integrated
Thirty Grid Protection, Rantou Golin
17 Adopt A Keg
Topical Marketing (Current Events)
Topical Marketing (Current Events)
Carlsberg Malaysia
Grey Worldwide Sdn Bhd
The Techy Hub Sdn Bhd
18 Celcom MeReka Merdeka
Topical Marketing (Current Events)
Topical Marketing (Current Events)
M&C Saatchi (M)
Mindshare, Passion Multimedia, Watermelon Production
Finalist
1 5G LIVE: TOMORROW’S TECH FOR TODAY’S PROBLEMS
Business-to-Business
Business-to-Business
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
2 The Secret to Maxis Gaming
David vs Goliath
David vs Goliath
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
3 #BikinSampaiJadi with Hotlink
Engaged Community
Engaged Community
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
4 The Secret to Maxis Gaming
Influencers
Influencers
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
5 #KitaSapotKita
Influencers
Influencers
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
6 #BikinSampaiJadi with Hotlink
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
7 BFM - Bersatu For Makan
Media & Entertainment Companies
Media & Entertainment Companies
BFM 89.9
Fishermen Integrated
Thirty Grid Protection, Rantou Golin
8 #KitaSapotKita
Media Idea
Media Idea
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
9 #JagaMulut
Personal Care
Personal Care
Johnson & Johnson Sdn Bhd
Reprise Digital
Universal McCann
10 THE MOST UNFORGETTABLE CHINESE NEW YEAR
Positive Change: Social Good - Brands
Positive Change: Social Good - Brands
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious
11 Jangan #JelesEK! Jumpa di Toppen! (Don’t be #Jealous! See you at Toppen!)
Retail
Retail
Ikano Centres, part of IKEA Southeast Asia
Universal McCann
ensemble worldwide
12 Enterprise-level Ad-Tech for the Smallest of Small Businesses
Small Budget
Small Budget
Grab
Kingdom Digital Solutions
13 Mamee Monster: Return of an Icon
Snacks & Desserts
Snacks & Desserts
Mamee Double Decker
Reprise
Initiative
14 THE ORIGINAL MALAYSIAN HEROES
Snacks & Desserts
Snacks & Desserts
Mondelez Malaysia Sales Sdn Bhd
Leo Burnett Malaysia
Spark Foundry, Digitas, MSL Group
15 Huatever you want, Grab got
Software & Apps
Software & Apps
Grab
Fishermen Integrated
16 #KitaSapotKita
Topical Marketing (Current Events)
Topical Marketing (Current Events)
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas, Paranormal Sdn Bhd
17 Suasana Syawal Sempurna
Topical Marketing (Current Events)
Topical Marketing (Current Events)
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Starcom, Prodigious, Digitas
18 Amy Search, Grab Ada
Topical Marketing (Current Events)
Topical Marketing (Current Events)
Grab
Fishermen Integrated
Agency of The Year: LEO BURNETT ADVERTISING
Brand of The Year: MAXIS
Agency of The Year: LEO BURNETT ADVERTISING
Brand of The Year: MAXIS
Gold Winners
1 THE UNHEARD PRAYER
Internet Svc, Telco Products & Svcs
Internet Svc, Telco Products & Svcs
MAXIS BROADBAND SDN BHD
Leo Burnett Advertising
Initiative Media, Growthops, Kingdom Digital, SearchGuru
2 Wanita Besi
Influencers
Influencers
Procter & Gamble Malaysia Sdn Bhd
Grey Malaysia
Astro Entertainment
Silver Winners
1 YouTube Tidbits
Small Budget
Small Budget
Google Malaysia
Ensemble Worldwide, Initiative Media
2 Unilever makes you the steadiest football zombie
Media Idea
Media Idea
Unilever (Malaysia) Holdings Sdn Bhd
Ensemble Worldwide, Mindshare Malaysia
Motionrom
3 Wanita Besi
Media Idea
Media Idea
Procter & Gamble Malaysia Sdn Bhd
Grey Malaysia
Astro Entertainment
4 YanXi Fix Deposit Strategy Campaign
Financial
Financial
RHB Bank Berhad
180 Communications, FF Wire Sdn Bhd
5 Happy Beautiful Year
Retail
Retail
Watsons
Naga DDB Tribal
Graph Studio
6 Put the ‘BIG’ back in 'BIG MAC'
Brand Experience
Brand Experience
McDonald's Malaysia
Leo Burnett Advertising
PRS Production, Maveriq Studios
7 THE UNHEARD PRAYER
Positive Change: Social Good - Brands
Positive Change: Social Good - Brands
MAXIS BROADBAND SDN BHD
Leo Burnett Advertising
Initiative Media, Growthops, Kingdom Digital, SearchGuru
8 Grab #BuangBalikRaya
Software & Apps
Software & Apps
Grab Malaysia
Fishermen Integrated
Bronze Winners
1 How KFC's Mat Ayam Charmed Malaysians
Restaurants
Restaurants
KFC Malaysia
Reprise Malaysia, Universal McCann
2 AIRDIBLES: EAT YOUR AIR POLLUTION
Electronics
Electronics
PANASONIC MALAYSIA
Naga DDB Tribal, Vizeum Media Services
3 Unilever makes you the steadiest football zombie
Personal Care
Personal Care
Unilever (Malaysia) Holdings Sdn Bhd
Ensemble Worldwide, Mindshare Malaysia
Motionrom
4 Wanita Besi
Engaged Community
Engaged Community
Procter & Gamble Malaysia Sdn Bhd
Grey Malaysia
Astro Entertainment
5 700 Day Itch
Financial
Financial
AIA BERHAD
Leo Burnett Advertising
6 MyDigi Rewards: From Rewards Catalogue to Home of Ideas for Every Moment
Internet Svc, Telco Products & Svcs
Internet Svc, Telco Products & Svcs
Digi Telecommunications Sdn Bhd
Naga DDB Tribal
Geometry Malaysia, PersonEdge
7 Put the ‘BIG’ back in ‘BIG MAC’
Restaurants
Restaurants
McDonald's Malaysia
Leo Burnett Advertising
PRS Production, Maveriq Studios
8 FIBRENATION - THE BIRTH OF A NEW NATION
David vs Goliath
David vs Goliath
MAXIS BROADBAND SDN BHD
Leo Burnett Advertising
Kingdom Digital, Growthops, Initiative Media, SearchGuru
9 The Singing Pizza
New Product or Svc Intro
New Product or Svc Intro
Pizza Hut Restaurants Sdn Bhd
TBWA \ Kuala Lumpur
Mindshare Malaysia, Fishermen Integrated
10 Muscle Strength for Everyday
Healthcare Products & Svcs
Healthcare Products & Svcs
Abbott Laboratories
Dentsu LHS, Leo Burnett Advertising
Consider iProspect, Vizeum, Weber Shandwick, At Event Quest
11 FIBRENATION - THE BIRTH OF A NEW NATION
Internet Svc, Telco Products & Svcs
Internet Svc, Telco Products & Svcs
MAXIS BROADBAND SDN BHD
Leo Burnett Advertising
Kingdom Digital, Growthops, Initiative Media, SearchGuru
12 MAXISONE PRIME - BETTER TOGETHER
Internet Svc, Telco Products & Svcs
Internet Svc, Telco Products & Svcs
MAXIS BROADBAND SDN BHD
Leo Burnett Advertising
Kingdom Digital, Growthops, Initiative Media, SearchGuru
13 OMBAK- Water Made the Malaysian Way
New Product or Svc Intro
New Product or Svc Intro
Woongjin Coway (Malaysia) Sdn Bhd
Grey Malaysia
Ampersand Advisory, Kenji Chai, Directors Think Tank, Fuse Asia
14 HOME IN A SIM
Internet Svc, Telco Products & Svcs
Internet Svc, Telco Products & Svcs
MAXIS BROADBAND SDN BHD
Leo Burnett Advertising
Initiative Media, Growthops, Initiative Media, SearchGuru
15 Sebarkan Kata Seharum Bunga (Spreading Pleasant and Fragrant Words)
Personal Care
Personal Care
Johnson & Johnson Sdn Bhd
Ensemble Worldwide,Universal McCann
Reprise Malaysia
16 Carlsberg Probably The Best Football Beer Campaign
Beverages / Alcoholic
Beverages / Alcoholic
CARLSBERG BREWERY MALAYSIA BERHAD
Geometry Malaysia
17 Giler Unlimited
David vs Goliath
David vs Goliath
U Mobile Sdn Bhd
TBWA \ Kuala Lumpur
BPN Malaysia, Society Malaysia
18 Making Malaysia a cashless society
Financial
Financial
Axiata Digital eCode Sdn Bhd
M&C Saatchi (M) Sdn Bhd
19 How KFC's Mat Ayam Charmed Malaysians
Engaged Community
Engaged Community
KFC Malaysia
Reprise Malaysia, Universal McCann
20 Aktifkan AME 2019
Influencers
Influencers
F&N Beverages Malaysia Sdn Bhd
Ensemble Worldwide, Universal McCann
Mahu Pictures, Measat Broadcast
Finalist
1 Anything is Pause-able Especially When There's Dram
Media Idea
Media Idea
White Cafe Sdn Bhd
Ensemble Worldwide, Initiative Media
Astro, Reprise Malaysia, Inventure
2 How Lychee Yogurt took a bite out of Wall’s market share
Snacks & Desserts
Snacks & Desserts
Nestlé Malaysia
Reprise Malaysia
Mindshare Malaysia
3 Wanita Besi
Positive Change: Social Good - Brands
Positive Change: Social Good - Brands
Procter & Gamble Malaysia Sdn Bhd
Grey Malaysia
Astro Entertainment
4 HOW AN INTERNET BRAND BECAME AN ENTERTAINMENT BRAND
Brand Experience
Brand Experience
MAXIS BROADBAND SDN BHD
Leo Burnett Advertising
Initiative Media, Growthops, Kingdom Digital, SearchGuru
5 Sunsilk Hijab Recharge #SisCuba
Media Idea
Media Idea
Unilever (Malaysia) Holdings Sdn Bhd
Creative Juice \ Kuala Lumpur, TBWA \ Kuala Lumpur
Mindshare Malaysia, MediaPrima TV
6 ‘Love for local’
Restaurants
Restaurants
McDonald's Malaysia
Leo Burnett Advertising
Staek Photography
7 Giler Unlimited
New Product or Svc Intro
New Product or Svc Intro
U Mobile Sdn Bhd
TBWA \ Kuala Lumpur
BPN Malaysia, Society Malaysia
8 Dooit for Family
Internet Svc, Telco Products & Svcs
Internet Svc, Telco Products & Svcs
Maxis Broadband Sdn Bhd
Ensemble Worldwide, Initiative Media
Mojo Films, The Kalavera
9 UEM Sunrise: Rumah Happy Aidilfitri
Real Estate
Real Estate
UEM Sunrise
Reprise Malaysia
10 Huat 2.0
Financial
Financial
Standard Chartered Malaysia
TBWA \ Kuala Lumpur
Columbus Agency
Agency of The Year: Ensemble Worldwide
Brand of The Year: Tesco
Agency of The Year: Ensemble Worldwide
Brand of The Year: Tesco
Gold Winners
1 "The Unforgettable Bag"
Sustainability
Sustainability
Tesco
Grey Worldwide
Rawr Studios
2 Maybelline FitMe Squad
Beauty
Beauty
L'oreal Malaysia Sdn Bhd
Ensemble Worldwide, Maxus
Studio 20Twelve
Silver Winners
1 "The Unforgettable Bag"
Efforts for Good -Brands
Efforts for Good -Brands
Tesco
Grey Worldwide
Rawr Studios
2 Shortest CNY ad
Media Idea
Media Idea
Anchor Beer
Ensemble Worldwide, Universal McCann M'sia
Reprise
3 KFC Zinger Double Down
Restaurants
Restaurants
QSR Stores Sdn Bhd
Naga DDB Tribal, Reprise
Universal McCann M'sia
Bronze Winners
1 Hidden in Plain Sight: "Weaponizing Innocence to Fight Evil"
Efforts for Good - Brands
Efforts for Good - Brands
Digi Telecommunication
Naga DDB Tribal
2 ADVERTISING VERSUS BREAKS
Media Idea
Media Idea
Nestlé Malaysia Sdn Bhd
JWT Malaysia
3 Anything's Better with KFC Golden Egg Crunch
Media Idea
Media Idea
QSR Stores Sdn Bhd
Universal McCann M'sia, Ensemble Worldwide
Reprise
4 Hidden in Plain Sight: "Weaponizing Innocence to Fight Evil"
Media Idea
Media Idea
Digi Telecommunication
Naga DDB Tribal
5 "The Unforgettable Bag"
Small Budget
Small Budget
Tesco
Grey Worldwide
Rawr Studios
6 Maybelline FitMe Squad
Engaged Community
Engaged Community
L'oreal Malaysia Sdn Bhd
Ensemble Worldwide, Maxus
Studio 20Twelve
7 #storyworthtelling
Efforts for Good - Non-Profit/Pro-bono
Efforts for Good - Non-Profit/Pro-bono
Teach For Malaysia
BBDO Malaysia
8 Milo Breakfast
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
Nestlé Products Sdn Bhd
Ogilvy Malaysia
Mindshare Malaysia
9 PruBSN Warisan: "Always by your side"
Financial Services
Financial Services
Prudential BSN Takaful Berhad
Ensemble Worldwide
Mastermind Worldwide
10 Ayam Goreng McD – Delicious Decibels
Restaurants
Restaurants
McDonald's Malaysia
Leo Burnett Malaysia
Finalist
1 Listerine Mempersembahkan Nabil Mempersembahkan Listerine
Influencers
Influencers
Johnson & Johnson Sdn Bhd
Ensemble Worldwide, Universal McCann M'sia
Red Communication, Studio DL
2 Maxis 4G Films
Corporate Reputation
Corporate Reputation
Maxis Broadband Sdn Bhd
Ensemble Worldwide, Initiative
Mojo Films
3 The Other Sanders
Corporate Reputation
Corporate Reputation
QSR Stores Sdn Bhd
Reprise, Universal McCann M'sia
4 Child Wellness Range
Household Supplies and Services
Household Supplies and Services
Nippon Paint (M) Sdn Bhd
Ensemble Worldwide, Entropia
Perspective Strategies, Swf Films Sdn Bhd, Real Time Studios
5 Cili Padi: How Digi Won the Big GB War by Going Small
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Digi Telecommunication
Naga DDB Tribal, Mindshare Malaysia
6 Hotlink - Slowing Down the Pace of 4G To the Tune of East Malaysians
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Maxis Broadband Sdn Bhd
Leo Burnett Malaysia
Initiative, Kingdom Digital, APD Digital Sdn Bhd, SearchGuru
7 Maxis HuatAR
Retail
Retail
Maxis Broadband Sdn Bhd
Ensemble Worldwide, Initiative
Mojo Films
Agency of The Year: Ensemble Worldwide
Brand of The Year: Maxis & Mudah.my Sdn Bhd
Agency of The Year: Ensemble Worldwide
Brand of The Year: Maxis & Mudah.my Sdn Bhd
Gold Winners
1 “Touch a Light, Change a Life”
Efforts for Good - Brands
Efforts for Good - Brands
Maxis
Leo Burnett
IPG Mediabrands
2 Ho Ee Ki
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Mudah.my Sdn Bhd
Isobar Malaysia
Universal McCann, Sotong Potong Studio, Tien Creative, Society
Silver Winners
1 Goodbye, Good Buy
Brand Experience
Brand Experience
Mudah.my Sdn Bhd
Isobar Malaysia
UM Malaysia, Creative Lions Asia, Sotong Potong Studio, Society
2 STOP NURSERY CRIMES
Efforts for Good - Non-Profit/Pro-bono
Efforts for Good - Non-Profit/Pro-bono
Protect and Save the Children
Naga DDB Sdn Bhd
3 Ho Ee Ki
Engaged Community
Engaged Community
Mudah.my Sdn Bhd
Isobar Malaysia
Universal McCann, Sotong Potong Studio, Tien Creative, Society
4 If you can dream it, you can Pylox it!
Engaged Community
Engaged Community
Nippon Paint (M) Sdn Bhd
Ensemble Worldwide
Sashimi Social Sdn Bhd, AdParlor
5 Goodbye, Good Buy
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Mudah.my Sdn Bhd
Isobar Malaysia
UM Malaysia, Creative Lions Asia, Sotong Potong Studio, Society
6 Dairy Champ, Mestilah!
Package Food
Package Food
Etika Sdn Bhd
Dentsu LHS
Luminous Ink, Entropia, Astro Radio
Bronze Winners
1 Wonda - Stay Strong
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
Etika Sdn Bhd
Naga DDB Tribal
Entropia
2 Celebrating a 125 Years of Shell with BoeyWater2Go
Brand Experience
Brand Experience
Shell Malaysia Trading Sdn Bhd
Ensemble Worldwide
Ogilvy Public Relations
3 Stop the Count
Efforts for Good - Brands
Efforts for Good - Brands
Nestle Products (M) Sdn Bhd
Ogilvy & Mather Malaysia
Mindshare Malaysia
4 Finding Home
Efforts for Good - Non-Profit/Pro-bono
Efforts for Good - Non-Profit/Pro-bono
United Nations High Commission For Refugees (Malaysia)
Grey Group Malaysia
Kaigan Games, D Moving Pictures, Two AM Music Studios, Wave Art Studio
5 Tech It Easy
Engaged Community
Engaged Community
Maxis
Initiative, Ensemble Worldwide
PRS Production Sdn Bhd
6 If you can dream it, you can Pylox it!
Household Supplies & Services
Household Supplies & Services
Nippon Paint (M) Sdn Bhd
Ensemble Worldwide
Sashimi Social Sdn Bhd, AdParlor
7 Paint New Happiness
Household Supplies & Services
Household Supplies & Services
Nippon Paint (M) Sdn Bhd
Entropia
8 If you can dream it, you can Pylox it!
Influencers
Influencers
Nippon Paint (M) Sdn Bhd
Ensemble Worldwide
Sashimi Social Sdn Bhd, AdParlor
9 MaxisONE: Power of ONE
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Maxis
Leo Burnett Malaysia
IPG Mediabrands, Kingdom Digital Solutions, APD Holdings Pte Ltd
10 STOP NURSERY CRIMES
Media Idea
Media Idea
Protect and Save the Children
Naga DDB Sdn Bhd
11 Maxis Plantable Ang Pow
Media Idea
Media Idea
Maxis Broadband Sdn Bhd
APD Kuala Lumpur
Superwonderful Films
12 KFC’s Golden Prawn System (GPS)
Restaurants
Restaurants
QSR Stores Sdn Bhd
UM Malaysia, Ensemble Worldwide
Society Malaysia
13 Good things come to those who share
Travel/Tourism/Destination
Travel/Tourism/Destination
GrabCar Sdn Bhd
Finalist
1 Wonda brews a surprising wondaful day
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
Etika Sdn Bhd
Entropia, Dentsu LHS
Astro Radio, Star Media Group Berhad, TFD Malaysia Sdn Bhd
2 Lipton Hanya Kaw Untukku, A Richer Tea For A Richer Relationship
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
Unilever (Malaysia) Holdings Sdn Bhd
Mindshare Malaysia
Media Prima Berhad, Immerse Communications Sdn Bhd
3 Mission Impossible
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
Loob Holding Sdn Bhd
TBWA Kuala Lumpur, Creative Juice Kuala Lumpur
Ming-KH
4 Maxis 4G Films
Corporate Reputation
Corporate Reputation
Maxis
Initiative, Ensemble Worldwide
Mojo Films Sdn Bhd
5 #YouCanDuit
Government, Institutional & Recruitment
Government, Institutional & Recruitment
Malaysia Digital Economy Corporation (MDEC)
Astro Entertainment Sdn Bhd, Vizeum Media Services
Engage Media, Notion Oven, bzBee Consult, Denaihati Network
6 Santan On Wheels - Bringing you meals that you love
Package Food
Package Food
AirAsia Berhad
Dentsu X (Malaysia) Sdn Bhd
7 讲到尽, 旺到尽管 (Kong Dou Zhun, Wong Dou Zhun)
Personal Care
Personal Care
Johnson & Johnson Sdn Bhd
Ensemble Worldwide, Universal McCann
ASTRO, Creative Walk
8 Refreshing Moments at Shell Select
Retail
Retail
Shell Malaysia Trading Sdn Bhd
Ensemble Worldwide
MediaCom, Ogilvy Public Relations
9 Celebrating a 125 Years of Shell with BoeyWater2Go
Retail
Retail
Shell Malaysia Trading Sdn Bhd
Ensemble Worldwide
Ogilvy Public Relations
10 Finding Home
Software & Apps
Software & Apps
United Nations High Commission For Refugees (Malaysia)
Grey Group Malaysia
Kaigan Games, D Moving Pictures, Two AM Music Studios, Wave Art Studio
11 Wonda brews a surprising wondaful day
David vs Goliath
David vs Goliath
Etika Sdn Bhd
Entropia, Dentsu LHS
Astro Radio, Star Media Group Berhad, TFD Malaysia
12 Tech It Easy
Efforts for Good - Brands
Efforts for Good - Brands
Maxis
Initiative, Ensemble Worldwide
PRS Production Sdn Bhd
13 Finding Home
Media Idea
Media Idea
United Nations High Commission For Refugees (Malaysia)
Grey Group Malaysia
Kaigan Games, D Moving Pictures, Two AM Music Studios, Wave Art Studio
14 Pokemobile
Media Idea
Media Idea
Maxis
Initiative, Ensemble Worldwide
Superwonderful Films, Grab, Asia Pacific Digital
15 Wonda brews a surprising wondaful day
Media Idea
Media Idea
Etika Sdn Bhd
Entropia, Dentsu LHS
Astro Radio, Star Media Group Berhad, TFD Malaysia
Agency of The Year: Ensemble Worldwide
Brand of The Year: Maxis
Agency of The Year: Ensemble Worldwide
Brand of The Year: Maxis
Gold Winners
1 The Kongsi Home Project
Media Idea
Media Idea
Initiative Media
Ensemble Worldwide
2 Video killed the data war
David vs Goliath
David vs Goliath
TBWA \ Kuala Lumpur
3 Maxis S.O.S Network For Flood Victims
Engaged Community
Engaged Community
Ogilvy & Mather Hong Kong Mojo Films Sdn Bhd, Byrds Studio Sdn Bhd, Groundhouse Media Sdn Bhd
Silver Winners
1 Health Report Card Campaign
Efforts for Good - Brands
Efforts for Good - Brands
Leo Burnett
Starcom Mediavest Group
2 Stop The Wild Goose Chase For The Iphone 6S
Brand Experience
Brand Experience
Maxis
Superwonderful Films
APD Kuala Lumpur, Mindshare Malaysia
3 Carlsberg Beer Taster – Probably The Best Job In The World
Beverages/Alcoholic
Beverages/Alcoholic
Leo Burnett Malaysia
OMD Malaysia
4 Zerolution: Turning Smartphone Zeroes into Heros
Internet services, telco products & services
Internet services, telco products & services
Leo Burnett
APD Kuala Lumpur, Mindshare Malaysia
5 Maxperts - Don’t Brand the Product, Brand the Experience
David vs. Goliath
David vs. Goliath
Leo Burnett
APD Kuala Lumpur, Initiative Media, Fishermen Integrated, FrameMotion Studio Sdn Bhd
6 Maxis Safe Mode
Efforts for Good - Brands
Efforts for Good - Brands
Ensemble Worldwide
Mindshare Malaysia, Google
7 I Am Not Just A Tudung Wearer
David vs. Goliath
David vs. Goliath
Ignite Sdn Bhd
Carat Media
8 Nak Lawa, Kenalah Melabur
Beauty
Beauty
TBWA \ Kuala Lumpur
Planet Films, ImageRom, Starcom Mediavest
9 The Kongsi Home Project
Efforts for Good - Brands
Efforts for Good - Brands
Initiative Media
Ensemble Worldwide
Bronze Winners
1 Maxis S.O.S Network For Flood Victims
Brand Experience
Brand Experience
Ogilvy & Mather Hong Kong
Mojo Films Sdn Bhd, Byrds Studio Sdn Bhd, Groundhouse Media Sdn Bhd
2 KFC Hot & Cheezy Burger
Restaurants
Restaurants
Ensemble Worldwide
Universal McCann
Rally Worldwide, Google Malaysia
3 Maxis Safe Mode
Internet services, telco products & services
Internet services, telco products & services
Ensemble Worldwide
Mindshare Malaysia, Google
4 #LifeAtMaxis Employer Branding
Corporate Reputation
Corporate Reputation
APD Kuala Lumpur
Sotong Potong Studio, Ensemble Worldwide
5 MILO Champions Never Give Up "Takkan Gentar"
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
Ogilvy Malaysia
Astro Entertainment Sdn Bhd, Mindshare Malaysia
6 New Ways Of Working
Business-to-Business
Business-to-Business
Initiative Media
Ensemble Worldwide
Leo Burnett
7 Sound of Comfort
Personal Care
Personal Care
Ogilvy & Mather Malaysia
Mindshare
8 MILO Podium
Efforts for Good - Brands
Efforts for Good - Brands
Ogilvy Malaysia
Mindshare
9 BSN Pengacau Raya
Efforts for Good - Non-Profit/Pro-bono
Efforts for Good - Non-Profit/Pro-bono
Fishermen Integrated
Reservoir Production
Finalist
1 Discover the different street food flavors of Malaysia
Beverages/Alcoholic
Beverages/Alcoholic
Geometry Global Malaysia
Mindshare Malaysia
2 IKEA Get Cheras to Cheras
Retail
Retail
BBH Asia Pacific
Vizeum Malaysia
3 Comfort - Bau Tidak Melekat, Kesegaran Berpanjangan
Influencers
Influencers
Geometry Global Malaysia
Immerse Group Sdn Bhd, Mindshare Malaysia, Impact Communications
4 MILO Champions Never Give Up "Takkan Gentar"
Engaged Community
Engaged Community
Ogilvy Malaysia
Astro Entertainment Sdn Bhd, Mindshare Malaysia
5 MILO Podium
Influencers
Influencers
Ogilvy Malaysia
Mindshare Malaysia
6 Ada Teh, Sure OK
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
TBWA \ Kuala Lumpur
Creative Juice \ Kuala Lumpur
Mindshare Malaysia, Isobar, PRS Productions (M) Sdn Bhd
7 Discover the different street food flavors of Malaysia
Engaged Community
Engaged Community
Geometry Global Malaysia
Mindshare Malaysia
8 #The Powerful Scent of an Irresistible Kleenex Rose
Brand Experience
Brand Experience
Mindshare Malaysia
J. Walter Thompson Bangkok, Ogilvy & Mather Kuala Lumpur
9 Webe Community
Efforts for Good - Brands
Efforts for Good - Brands
Grey Worldwide
m/Six
Zeno Group, Mobiduu Solutions Sdn Bhd, Web Squared Sdn Bhd
10 Bangsa Bola-thon
Engaged Community
Engaged Community
BBDO Malaysia
BPN, Paranormal Solutions Sdn Bhd
11 KFC Hot & Cheezy Burger
Media Idea
Media Idea
Ensemble Worldwide
Universal McCann
Rally Worldwide, Google Malaysia
12 How TM Gamified A TV Ad To Help People In Need
Media Idea
Media Idea
Universal McCann
13 Wonda Kopi Tarik
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
M&C Saatchi (M) Sdn Bhd
Posterscope Sdn Bhd
14 Nak Lawa, Kenalah Melabur
Small budget
Small budget
TBWA \ Kuala Lumpur
Planet Films, ImageRom, Starcom Mediavest
15 Shop in the Dark
Electronics
Electronics
Havas Worldwide Kuala Lumpur
Creative in Action International Sdn Bhd
16 Maxis Safe Mode
Media Idea
Media Idea
Ensemble Worldwide
Mindshare Malaysia, Google
17 Bringing back the migrant love
Small budget
Small budget
Naga DDB Sdn Bhd
Starcom Mediavest Group
18 #LifeAtMaxis Employer Branding
Influencers
Influencers
APD Kuala Lumpur
Sotong Potong Studio, Ensemble Worldwide
19 Cuti-Cuti Ayam
Restaurants
Restaurants
TBWA \ Kuala Lumpur
Creative Juice \ Kuala Lumpur, MEC
20 Video killed the data war
Internet services, telco products & services
Internet services, telco products & services
TBWA \ Kuala Lumpur
BPN
21 Discover the different street food flavors of Malaysia
Brand Experience
Brand Experience
Geometry Global Malaysia
Mindshare Malaysia
22 Bring To Light
Efforts for Good - Brands
Efforts for Good - Brands
Geometry Global Malaysia
Geometry Global PR Sdn Bhd, SixtyMac Production Sdn Bhd
23 Share a Coke with an Auspicious Wish to Your Loved Ones this Chinese New Year
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
MediaCompete Sdn Bhd
Geometry Global Sdn Bhd
Social@Ogilvy
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Gold Winners
1 BURSAMKTPLC CELEB.TRADR
Financial Services
Financial Services
Bursa Malaysia Berhad
TBWA Kuala Lumpur
2 INTI #SPMSureSkor
Services - General
Services - General
INTI Universal Holdings Sdn Bhd
Ogilvy Malaysia
MEC Malaysia
Silver Winners
1 BURSAMKTPLC
Financial Services
Financial Services
Bursa Malaysia Berhad
TBWA Kuala Lumpur
2 Experience the Difference
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Maxis Mobile Services Sdn Bhd
Ogilvy One Worldwide Sdn Bhd
Mindshare Malaysia
3 BURSAMKTPLC CELEB.TRADR
Influencers
Influencers
Bursa Malaysia Berhad
TBWA Kuala Lumpur
4 Are Malaysians Racist?
Efforts for Good - Brands
Efforts for Good - Brands
Malay Mail Online
Naga DDB Sdn Bhd
Reservoir World Sdn Bhd, Outpost Sdn Bhd
5 Dunia Ceria
Engaged Community
Engaged Community
Measat Broadcast Network Systems Sdn Bhd
Compass Interactive Sdn Bhd
Bronze Winners
1 MILO® FOR ALL
Beverages/Non-Alcoholic
Beverages/Non-Alcoholic
Nestle Products (M) Sdn Bhd
Ogilvy Malaysia
Mindshare Malaysia
2 Kucing Happy - "How a very conventional bank made itself relevant in the age of Social Media."
Financial Services
Financial Services
Bank Simpanan Nasional Malaysia
Fishermen Integrated
Gray Studio,Grand Theft Records, MediaCliQ Sdn Bhd
3 BESTNYA KAWEN
Food
Food
Nestle Products (M) Sdn Bhd
Publicis Communications Malaysia Sdn Bhd
Mindshare Malaysia, MediaCliQ Sdn Bhd
4 Rasa Sayang
Food
Food
Golden Arches Restaurants Sdn Bhd (McDonald's Malaysia)
TBWA Kuala Lumpur
OmnicomMediaGroup, idotyou Sdn Bhd, Hill+Knowlton Strategies
5 Listen To Your Mattress
Small Budget
Small Budget
Dunlopillo Holdings Sdn Bhd
Geometry Global Malaysia
MEC Global, Cake Experiential Communications
6 Maxis Midnight Express
Small Budget
Small Budget
Maxis Mobile Services Sdn Bhd
APD Kuala Lumpur (APD Digital Services Sdn Bhd)
Mindshare Malaysia
7 Maxis Screen Savour
Small Budget
Small Budget
Maxis Mobile Services Sdn Bhd
APD Kuala Lumpur (APD Digital Services Sdn Bhd)
Mindshare Malaysia
8 Kucing Happy - "How a very conventional bank made itself relevant in the age of Social Media."
Small Budget
Small Budget
Bank Simpanan Nasional Malaysia
Fishermen Integrated
Gray Studio, Grand Theft Records, MediaCliQ Sdn Bhd
9 Eveready Book of Play
Brand Experience
Brand Experience
Energizer Malaysia Sdn Bhd
TBWA Kuala Lumpur
Reservoir World Sdn Bhd, OutPost Post Production,Canang Studio Sdn Bhd, Visual Fidelity, MadHat Consultant, Creative In Action International Sdn Bhd
10 Wangnee
Efforts for Good - Brands
Efforts for Good - Brands
Naga DDB Sdn Bhd
Naga DDB Sdn Bhd
BYRDS Studio
11 "It's OK, We're Family."
Engaged Community
Engaged Community
Maxis Mobile Services Sdn Bhd
APD Kuala Lumpur (formerly known as Next Digital)
Mindshare Malaysia
Finalist
1 Festive: 'Awesome Santa' & 'Onsome Chinese New Year'
Beverages/Alcoholic
Beverages/Alcoholic
Guinness Anchor Berhad
BBDO and Proximity Malaysia
Yellow Gringo, Sambal Lab Sdn Bhd, Maxus Kuala Lumpur, Commas & Industry
2 Eveready Book of Play
Electronics & IT (Information Technology)
Electronics & IT (Information Technology)
Energizer Malaysia Sdn Bhd
TBWA Kuala Lumpur
Reservoir World Sdn Bhd, OutPost Post Production, Canang Studio Sdn Bhd, Visual Fidelity, MadHat Consultant, Creative In Action International Sdn Bhd
3 Project Percaya - Believe
Corporate Service Responsibility/Reputation/Image/Identity
Corporate Service Responsibility/Reputation/Image/Identity
Mondelez Malaysia Sales Sdn Bhd
Ogilvy Malaysia
Carat Media Services (Malaysia) Sdn Bhd, Text100 Malaysia, Isobar Malaysia, Milk PR Sdn Bhd
4 Kosong-Kosong 2014
Electronic and Print Media/Entertainment
Electronic and Print Media/Entertainment
Measat Broadcast Network Systems Sdn Bhd
Naga DDB Sdn Bhd
Mindshare Malaysia
5 Rekindle Friendships
Food
Food
Nando's Chickenland (Malaysia) Sdn Bhd
Creative Juice Kuala Lumpur Sdn Bhd
MEC, MediaCliQ Sdn Bhd
6 NIVEA Celebrates the Sexiness in Modesty
Health & Beauty/Wellness/Medical Services
Health & Beauty/Wellness/Medical Services
Beiersdorf Malaysia
FCBKL
S & A Integrated Communications, OMD, IH Digital, PRS Productions
7 PMS Factor
Health & Beauty/Wellness/Medical Services
Health & Beauty/Wellness/Medical Services
SCA Hygiene Marketing (M) Sdn Bhd
Isobar Malaysia
Zenith Malaysia
8 #PaintAllSurfaces
Household Supplies and Services
Household Supplies and Services
Nippon Paint (M) Sdn Bhd
TBWA Kuala Lumpur Sdn Bhd
Vizeum Media Services (M) Sdn Bhd, Tribal Worldwide Sdn Bhd
9 Not Gong Xi Fatt Chai, but Kongsi Fatt Chai
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Maxis Mobile Services Sdn Bhd
APD Kuala Lumpur (formerly known as Next Digital)
Mindshare Malaysia
10 LALANG SAMPAI MENANG
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
Digi Telecommunications Sdn Bhd
Naga DDB Sdn Bhd
Starcom MediaVest Group Malaysia, Fastbridge Malaysia Sdn Bhd
11 U MicroCredit
Internet Services, Telco Products & Services
Internet Services, Telco Products & Services
U Mobile Sdn Bhd
BBDO Malaysia
DVG Web Sdn Bhd, BPN Malaysia (IPG Mediabrands), Brandscope
12 Volkswagen Mobilizes an Army of Celebrities with Uber
Influencers
Influencers
Volkswagen Group Malaysia Sdn Bhd
MediaCompete Sdn. Bhd.
13 U MicroCredit
David vs. Goliath
David vs. Goliath
U Mobile Sdn Bhd
BBDO Malaysia
DVG Web Sdn Bhd, BPN Malaysia (IPG Mediabrands), Brandscope
14 Making Hotlink OHHSOMEâ„¢ once more
Renaissance
Renaissance
Maxis Mobile Services Sdn Bhd
Leo Burnett Malaysia
APD Kuala Lumpur (formerly known as Next Digital), Mindshare Malaysia, Fishermen Integrated, Paranormal Group Malaysia
15 The Art of OLDTOWN
Brand Experience
Brand Experience
White Cafe Sdn Bhd
Spin Communications
Mindshare Malaysia, Text100 Malaysia, The Idea Hut
16 Maxis Midnight Express
Brand Experience
Brand Experience
Maxis Mobile Services Sdn Bhd
APD Kuala Lumpur (APD Digital Services Sdn Bhd)
Mindshare Malaysia
17 The Art of OLDTOWN
Engaged Community
Engaged Community
White Cafe Sdn Bhd
Spin Communications
Mindshare Malaysia, Text100 Malaysia, The Idea Hut
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Gold Winners
1 Coke gets teens to snap and #sharemycokelah with Manglish cans
Coca-Cola Far East Limited
MediaCompete Sdn Bhd
Geometry Global, The New Straits Times Press, Kinectic
2 The 5 Dimensional Premium, Gourmet Coffee in a Can
Permanis Sandilands Sdn Bhd
Dentsu (Malaysia) Sdn Bhd
Silver Winners
1 Sprite - Freedom from Thirst, Freedom of Expression
Coca-Cola Far East Limited
MediaCompete Sdn Bhd
Geometry Global, Media Prima
2 Kids Fasting Companion 30 Days from Dawn to Dusk
Dutch Lady Milk Industries Berhad
Universal McCann
Leo Burnett, Saatchi & Saatchi Arachnid, Arc Worldwide
3 No Excuse for Abuse
WOMEN'S AID ORGANIZATION
TBWA Kuala Lumpur
Studio DL, PRS Production, Sixtymac Production, OMD Malaysia
4 It's Shampoo Advertising. But Where's the Hair?!
Unilever (Malaysia) Holdings Sdn Bhd
Mindshare Malaysia
GroupM Malaysia, Immerse Communications, Edelman
5 Betadine gargle: Laugh and Learn Experience
Mundipharma Pharmaceuticals Sdn. Bhd.
Havas Media (Malaysia)
6 THE WATERLESS PROJECT
Levi Strauss
BBDO Malaysia Sdn Bhd
Bronze Winners
1 MILO® FUEL FOR CHAMPIONS
Nestlé Products (M) Sdn Bhd
Ogilvy Malaysia
Mindshare, MediaCLIQ, Hatch Big Ideas, Two AM Music Studios
2 YOU AGAINST DEBT
Bank Simpanan Nasional
Saatchi & Saatchi Malaysia
Rantau PR, Fishermen, Infusion
3 It's time to love your 'V'
Sanofi-Aventis (S) Pte. Ltd.
Publicis Communications Malaysia Sdn Bhd
Zenith Optimedia Singapore, Zenith Optimedia Malaysia, AC Nielsen
4 Thank You Campaign
DiGi Telecommunications Sdn. Bhd.
Naga DDB
Starcom MediaVest Group Malaysia
5 Expedia Vacationizer
AAExp Travel Malaysia Sdn Bhd
Creative Juice Kuala Lumpur Sdn Bhd
PRS Productions
6 MH370 Crisis Recovery
Malaysia Airlines
Ogilvy Malaysia
Finalist
1 Shell Consumer Value Proposition Refresh: SHELL IS YOUR SMART CHOICE
Shell Malaysia Trading Sdn Bhd
MediaCompete Sdn Bhd
J. Walter Thompson, Ogilvy PR, Kinectic
2 Tropicana Twister Made Us Wait In Suspense…Then Something Amazing Happened!
Permanis Sandilands (M) Sdn Bhd
Carat Media Services
3 Meal times at home are more enjoyable with Coca-Cola
Coca-Cola Far East Limited
MediaCompete Sdn Bhd
Geometry Global , GroupM, ESP, Media Prima, The New Straits Times Press
4 How Going Big On Adventure Helped Tiger Regain Its Strength
Mondelez Malaysia
Being Worldwide
Carat Media Services, Text100 Malaysia, TBWA Kuala Lumpur
5 Bigger Pack, Bigger Satisfaction
Nestle Products (M) Sdn Bhd
Publicis Communications Malaysia Sdn Bhd
Mindshare Malaysia, MediaCLIQ, Fishermen, E and E Design
6 Magnum Chocolatier Collection
Unilever Malaysia
Geometry Global Malaysia
Salina & Associates, Mindshare Malaysia, IF Interactive
7 Wall's Selection Awesome Mix
Unilever Malaysia
Geometry Global Malaysia
Mindshare Malaysia
8 Pink Your Favorite
Mondelez Malaysia Sales Sdn Bhd
Ogilvy & Mather
Geometry Global KL, Milk PR, Mindshare Malaysia
9 CARIF Frankathon 'Donate Your Kilometers'
Cancer Research Initiatives Foundation (CARIF)
M&C SAATCHI
10 AirAsia Steps Up Domination
AirAsia Berhad
Carat Media Services (M) Sdn Bhd
11 JOURNEYS ARE MADE BY THE PEOPLE YOU TRAVEL WITH
Malaysia Airlines
Ogilvy Malaysia
Ipg Mediabrands, Google Malaysia
12 Anchor Reaches out to Moms via MasterChef with just RM0.04!
Fonterra Brands (M) Sdn. Bhd.
MediaCompete Sdn Bhd
Measat Broadcast Network Systems
13 Kit Kat Zizan 'Autograph'
Nestle Confectionary
J. Walter Thompson Sdn Bhd
Mindshare
14 Friso Gold: Our Today's Moments Campaign
Dutch Lady Milk Industries Berhad
J. Walter Thompson Sdn Bhd
Universal McCann, Arachnid, Bridges PR & Events
15 Experience Instantly Fairer Skin, Hands On!
Unilever
Immerse Group Sdn Bhd
Mindshare Malaysia, At Event Quest
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Gold Winners
1 Persatuan Dyslexia Malaysia Dyslexia Did Not Stop Me Winner Showcase
2 Celcom Bolt Out of The Blue
Silver Winners
1 Astro Kasih Astro Hostel Project
2 Astro Kasih Beautiful Malaysia Longest Underwater Clean-up
3 Oreo 1,000,000 Minutes of Bonding Moments
4 Durex Tiny Trolls
5 MILO MILO® Cans Twisted Football
Bronze Winners
1 Jotun Jotashield AntiFade Colours' from Jotun Jotashield
2 Volkswagen Beetle The Beetle 2012 Launch: 'The Icon is Back'
3 OCBC Bank Thinking Beyond Finance
4 Nando's We Grill Champions
5 The Malay Mail The Malay Mail GE 13
6 Dutch Lady Drink More Do More-2 A Day
7 KFC Double Down Man
8 DiGi DiGilympics
Finalist
1 Nissan Almera Almera Affair
2 Nissan Almera Conventional From Outside, Unconventional Within 
3 Honda Let Your Intuition Take Over 
4 Carlsberg Grow an Apple Tree
5 Dumex Kekal Kenyang Kekal Riang with Dugro
6 TM Team Malaysia Road to London Olympics 2012 
7 STAR Do What You Love
8 Maybank Treats Fair
9 Nando's Democracy Platter
10 Kancil Awards Stop Dreaming
11 Prevenar13 Ball of Life
12 DiGi Challenge for Change
13 DiGi Being The Voice of The Youth
14 Maxis Progress in Postpaid
15 Anmum Planning Ahead
16 MAS Open The Door to Different Experiences
17 SLURPEE Bring Your Own Cup Day
18 Maybank Click. Pay. Confirm.
19 CODE 10 10 Makes The Man
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Agency of The Year: TBWA Kuala Lumpur
Brand of The Year: Maxis
Gold Winners
1 DiGi Dear Malaysians
2 ShoesShoesShoes Shoe Dating
3 Nando's Goes Malaysian
4 Magnum Enjoy The Royal Treatment' Campaign
Silver Winners
1 Bar Council Malaysia Breaking The Law
2 DiGi Gila Internet Sale
3 Twisties Life's Better Twisted
4 Milo Redemption Campaign
5 Procter & Gamble Chinese New Year 2012
6 Libresse Absorption is Nothing without Fit
7 STAR More Ways to Enjoy The Star
Bronze Winners
1 Astro Tutor TV
2 BERNAS Bowl for Humanity
3 Celcom Axiata X2 Voice Resuscitation
4 Coca-Cola Buka Coca-Cola, Buka Semangat
5 DiGi WWWOW Awards
6 Dutch Lady Drink More Do More-2 A Day
7 Johnson's Baby Get Smart Get Famous
8 Maybank2u Save Me
9 Pizza Hut More Than Pizza
Finalist
1 Astro Happy Dragon
2 Astro Oh My English
3 Carlsberg That Calls for A Carlsberg
4 F&N Jom TTS
5 Kilauan Emas (Golden Glitter)
6 KFC Balik Makan Malaysia
7 Mamee "I Love You Mamee!" Mother's Day Brand Campaign
8 Snickers You're Not You when You're Hungry
9 Munchy's Discover Adventure
10 UNICEF Malaysia Tree of Hope
11 Lipton Celebrating Malaysian-ness Over Cup of Lipton Teh Tariklah!